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The most important thing you've got to do is to remember the difference between between the "what they did" conversation and the "what they are" conversation.
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The "what they did" conversation focuses strictly on the person's words and actions and explaining why what they did and what they said was unacceptable. This is also known as the "That thing you said was racist" conversation.
The "what they are" conversation on the other hand takes things one step further and uses what they did and what they said to draw conclusions about what kind of person they are. This is also known as the "I think you are a racist" conversation. This is the conversation you don't want to have, because that conversation takes us away from the facts of what they did into speculation about their motives and intentions, and those are things you can only guess at and can't ever prove, and that makes it way too easy for them to derail the whole argument.