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Univision would likely increase their viewership by 40% if they added subtitles. So many times I have lingered on the channel to see something that I would love to watch but can't understand. Thus, I keep flipping.
I don't know a lick more spanish than the average american college grad, but it was enough to understand all but the fine points of an argument I chanced upon in a Univision talk show. It was actually quite an interesting little experience.
If Univision had their version of Sesame Street 5 times a week, non-spanish speakers could possibly learn the language through immersion over the course of a year of so, especially in this age of DVRs. A possible avenue for expanding their audience?