MetaChat - Have fun with your beaver.

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06 March 2009

Have fun with your beaver. Take care of your beaver. Kotex ads from Australia. This dude is offended.

post by: arse_hat at: 00:59 | 16 comments

II may be wrong on this, but it's difficult to be offended by that beaver advert. It's a pun. I really can't see how it is being classified as sexist.

posted by seanyboy 06 March | 02:26

I'm not sure how I feel, because on the one hand, AW! Cute beaver!!!! But on the other, ewwwwww. I'm also not quite sure why you'd market a feminine hygiene product to appeal to teenage boys.

posted by taz 06 March | 03:09

There are a few of these ads that have been airing here sporadically. I'm not sure how to feel about them, to be honest and I think they fail one of the basic tests of marketing - they make people remember the ad, but not the product. Maybe women would remember, but I have no recollection of the product name without watching the ad (then, I'm hardly the target audience).

I don't think it's sexist at all - a bit gross maybe, but definitely not sexist.

posted by dg 06 March | 03:21

"I'm also not quite sure why you'd market a feminine hygiene product to appeal to teenage boys." To raise a generation of men who have A Good Attitude Towards Menstruation?!

posted by arse_hat 06 March | 03:27

Hai, honey!!! Do you need anything for your beaver? 'Cuz I'm totally psyched about going to the drug store to buy any products you might need for your beaver. I'm here for you, babe.

posted by taz 06 March | 03:48

I'd doubt that any network in the US would accept those commercials. Plus here in my state, people would think that they were lottery ads.

posted by octothorpe 06 March | 07:24

At least they didn't show her buying it an electric toothbrush.

posted by Ardiril 06 March | 09:28

I was more offended by how that guy opened his article, honestly.

The beaver? Made me laugh.
Why does mestruation and its products need to be oh-so-serious?

posted by bunnyfire 06 March | 09:29

Oh, it's serious. It's very serious.

posted by Lipstick Thespian 06 March | 10:07

My dad and his buddies ran a very small pirate radio station in college. So small you couldn't pick up the signal outside the dorm. Their call sign was "K-O-T-E-X, That Little Red Spot on Your Dial."

posted by middleclasstool 06 March | 10:15

As someone who has bought menstrual products many times, since they were on the grocery list, and who knows from super maxi to regular with wings. . .I have to say that I love this commercial, and it fits in with my (uninformed view) of Australian women being a bit more generally irreverent and empowered than American women.

posted by danf 06 March | 12:10

I think he's pretty bitchy. Must be his time of the month.

posted by Specklet 06 March | 12:24

Here's an article about it. One thing raises my cynicism hackles: Penny Warneford, who is helping to run the company's latest advertising campaign, said the product range was targeted at 18 to 24-year-old women, most of whom had euphemisms for their genitals.

Helping to run? What does her business card say? "Helper"? I have a suspicion that she was hired (or shifted) as a person to vet the not-unexpected brouhaha, but didn't create the ad, or run the team that did, because those people were probably men, which they knew would look bad. Overly suspicious? Mebbe. We need dabitch on this case!

posted by taz 06 March | 12:36

I thought they were funny, especially the second one. The eye-shade is hilarious.

posted by deborah 06 March | 12:59

ahahah, jossip (David) sums up the adweek pretty good in that post. the snicker snacklish was the worst. Don't miss the other kotex beaver ads in the campaign.

posted by dabitch 06 March | 14:07

I lol'ed. Twice.

posted by Doohickie 06 March | 16:10

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