Are that many people really reading Stephenie Meyers?
I work in the book business and there's a bunch of excitement about the latest Stephenie Meyers book, but here's the thing: I can't shake the feeling that the hype is a little artificial.→
[More:] Well, duh, yeah of course it is, but I mean more than usual. With midnight releasing parties and such like it feels like the industry is trying to manufacture a Harry Potter replacement. Are a lot of people really reading her books and getting deeply into them? Are there lots of people who love the characters? Do you know people of all ages who are reading these things, or is it purely a young adult thing? Is this genuinely a cultural phenomenon on some level, or is it all just marketing?