How about alternate reality games and such stuff? I'd say that these are good examples of how the new media* are taken advantage of in order to reach a certain audience, and how this transforms the narrative.

The biggest change I see here is that the construction of narrative is turned into a collective experience. You can read a book or watch a film all by yourself, but gathering all the pieces of an ARG puzzle all by yourself to get the whole story is practically impossible.

* More specifically, the fact that on the internet, it's not that easy to tell whether something or someone is real.

I thought grumblebee's comment about films that are endlessly edited was interesting--and scary. And also interesting was AmbroseChapel's comment about the mp3 commentary that Kevin Smith is releasing for Clerks II.

I have no authority in this area other than as a consumer of entertainment, but I have opinions and, goddamnit, I'll share them. I think the answers in your AskMe post reflect a broader sentiment--people don't want their movies to change, they just want to change how and where they watch them. Alien space-craft already look real enough, but I'd rather watch it in HD quality in the comfort of my living room than drag my ass to the expensive, busy theater. And if I already know I like something, I want to access more content related to that (see the shorts leading up to Serenity, or the commentary track for Clerks II). In short, I think the consuming public is pretty conservative in terms of content and style--we want our movies the same they've always been, we just want to control when and how we watch them.

I don't know what the significance of machinima will be, but I know that I want to beat the hell out of whoever decided MTV's Video Mods was a good idea. MTV hardly shows enough music videos as it is--now I get to hear the music with some fucking video game robots dancing around instead of seeing the actual video? Who the fuck wants that?

mullac: I see your points, however I'm not so much interested in what the broad public will embrace, but rather in interesting experimentations and directiosn, regardless of whether they prove popular or profitable, or even attractive.
I agree that Video Mods suck(for the most part), but the fact that they exist is interesting in itself, as a data point at least, no?

I participated in a really amazing new media program at school, I sent you an email about it.