MetaChat - Big-box Advertising via Satellite

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18 January 2006

Big-box Advertising via Satellite -- Target is painting its corporate brand mark on the roofs of some of its stores to attract attention on Google maps.

post by: ericb at: 11:26 | 4 comments

Well that's just stupid, the terrorists are definitely going to go after the buildings with the nicely painted bull's eyes on top.

This is actually a pretty good idea. Maybe they'll add another layer to hybrid, satellite and map so its turn-off-able.

posted by fenriq 18 January | 11:37

That's pretty ingenious. Sure would make Target stand out on Google maps (I wish the restaurant I was trying to find on Google maps the other day had something on their roof!).

But I wonder if it makes financial sense. How expensive is it to paint that roof? How long until Google re-images the building after its painted? And just how many Google geeks are there to bring in some money from this?

/stupid, actuarial-type mind going off

posted by teece 18 January | 12:17

Actually, no they're not. It's been there a while.

The building is right across the freeway from O'Hare.

It's the same principle, and an ingenious idea, though.

posted by stilicho 18 January | 13:34

I'm enjoying some of the other links off that (new to me) blog. Like this ebay auction.

posted by safetyfork 18 January | 14:21

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