Hmmmmm.

I think we have a bipolar distribution here. I'd say that the first "peak" of the emerging population (younger people) fits the profile in the first half of the video and the second "peak" fits the second half. In my experience, this has a lot to do with privilege and higher-quality education. Those who attend the better schools and socialize with better-educated family and friends tend to value books and "deep ideas" more than those whose families and school-peers are more concerned with surviving. Especially in this economic climate. An emphasis on the simplistic test-scores of "no child left behind" has exacerbated this divide - kids are being educated just to pass tests. So of course they value short-term aims and superficial intellectual rewards.
This is where good teachers can really make a difference. It's not about income - or intelligence - but about breadth of vision.

Cool.

It's funny that you say that, Susurration, because before reading the comments here I forwarded a link of this to my wife who is a high school teacher in one of those schools where "families and school-peers are more concerned with surviving". She tries to get them to think on the deep ideas plane. I think she's been successful, at least with some of her kids. One of her students who was probably going nowhere has been accepted to University of Houston, UT Austin Business School (very elite), and Texas A&M, with good scholarships including a full ride to A&M.

There is hope.

Yay for Mrs Doohickie - way to go!

Yeah, this has been doing the rounds at work. I think the idea is clever, but I don't really think that the points that they are making are entirely on the money. It's a little simplistic.