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It's far too late. They have already released far too much pap and cheese into the environment and are collapsing under the weight of historic and systemic crappiness. The tipping point was passed in the early 90s - even if U2 were to immediately become completely relevant, they are already fucked.
That was a great link! Some of the comments were great too. My favorite:
"... they can leapfrog their technology to leverage their emergent human capital using best of practice techniques that consultants with big salaries (CBSs) can suggest in breakout sessions where out of the (CD) box ideas from all corners of the globe come together... in a trainwreck."