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Why don't we just have IBM pay us to have their babies also?
Anyone up for forking over a first-born to Unicorp? I hear they're handing out bonuses to the families who can get their kids to a cube before puberty.
No it's just the idea of it, Deborah. What chaps my ass is that this whole shave your head for New Zealand Air had it's origins in some addled PR tool's simian brain stem and it then got codified, branded and some folks did it.
It's not the forcing - it's the background of the thing that kills me.
It's the term, "cranial billboard", or perhaps, "brand ambassador" that does it.
Someone sat in a meeting somewhere and said, "hey - we should tattoo people to promote our product! Great idea, amirite? What should we call that for the higher-ups? CRANIAL BILLBOARD CAMPAIGN. Awesome."
Or this pin-headed quote: "Peter Shankman, author of “Can We Do That?! Outrageous PR Stunts That Work — and Why Your Company Needs Them,” applauds the airline for the “Tom Sawyer handing out paintbrushes” approach."
Okay, okay, I'll go back to my porch and wait for that damn paperboy now.
I think I remember reading an article in an advertising magazine a while back about the popularity of H-D and Nike and other brand/product (booze, convenience foods, etc.) tattoos.
(And it's not hard to imagine some dude with an expensive haircut in LT's meeting saying 'Look at those people with Harley-Davidson tattoos--that's the way we want people to feel about Air New Zealand.')
Seems pretty weird to me too--I wonder how many people wind up getting cover-ups. But then, I could use a set of tires.