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My Great Aunt told me a story of how Uncle Harry was driving her mad, one evening. He was flipping back and forth, back and forth, through the Exchange and Mart (a national classifieds and small business trade paper, in the UK). Finally, she could not bear the constant shuffling any more, so she asked him what he was looking for.
"Taters," he said. "I want to get some seeds for the garden."
She took the magazine off him, found two pages of seed potatoes and passed it back to him.
"Ooooh, so they're under P," was the reply ...