F/X has been advertising a new show, "Testees." It's about medical guinea pigs. It appears to be aimed at the demographic who laughs at fart jokes and footballs to the crotch. An observation within...→[More:]

When they first started pumping the show, the announcer pronounced it "TESTees." Like, you know, hahaha, balls.

I thought that was really lame, but chalked it up to a marketing decision.

I just saw another ad, and they're pronouncing it correctly now: "TestEEs."

Why the change? Anyone else notice? Any theories? Wish I could dig up some of the older adverts to give you a comparison.