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actually, evanizer from mefi, who grew up in the county where they're made told me that 'yootz' is the correct pronunciation. Either way it's onomotopoiec (or whatever) when combined with Schlitz.
I could see it being "ootz." I don't think it would be "yootz" without some sort of diacritical mark, but maybe a German speaker will come along and sort that out. It does pair well with "Schlitz." And they are awesome chips.
LT is currently offline but will love this when he sees it tomorrow.
as cheap beer goes, it's not bad, better than PBR. we polished off a bunch of blackberry wheat beer along with it, too, if that makes you feel any better.