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From underneath the first photo:
In the Thirties London's outdoor lidos were at the peak of their popularity. Gradually tastes have changed, resulting in a drop in attendances, leaving the pools uneconomical to run. Many fell into decay and many were demolished. Only a handful of pools remain today as a symbol of a bygone era.
I was curious where these are. From the photo filenames:
01: Moseley baths (Birmingham, not London)
02: Eltham Lido
03: Erith Pool
04: Bristol North baths (again, not London)
05: Marshall Street baths, Soho
06: Solihull pool (another not London)
07/08: Uxbridge Lido
09: Victoria baths, Manchester
10: Wealdstone open air baths
So that's only 5 places in London, but anyway.
I think the issue with all of them is lack of funding. There are quite a few places like these that are still open, but always with significant council subsidy or other kinds of grant.