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Wow! cultural differences! The only thing Kool-Aid says to me is poison and Jim Jones. Saw an amazing documentary a few nights back on Jonestown. Incredibly sad. (sorry for the derail, as you can see I've never been in the States!)
For some of us (post/late boomer, pre-genX), those commercials and the Kool-Aid dude himself are deeply imprinted into our memories. Oh, to delete some of our old and useless data files.
I have a few of these 1970s Kool-Aid mugs, including Jolly Orange, Choo Choo Cherry, and Lefty Lemon. They are not in the condition of the eBay offerings, however -- mine were well-used and well-loved.
Oh wow, I hadn't thought of those mugs in forever, init. We had some of those as kids, too. The last time I saw 'em (high school, maybe?) most of the paint was gone from them.
I still have painful memories of attempting to take the Nestea plunge in various neighborhood pools. Also: knocking myself silly because I could've had a V8. (Come to think of it, commercials were pretty violent back in the day.)