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By now US radio stations refused to play Donny Osmond records so Donny and his manager decided to release his next single, Soldier Of Love as a white label only release. Its George Michael-ish, synth based, funk beats proved a hit with listeners who bombarded radio stations demanding to know the identity of the artist. The tune returned Donny to the charts and a career high.
But, by 1989, getting a single by Donny Osmond played on pop music stations was no simple task. So a campaign was dreamed up - possibly by some publicist - wherein radio stations would play Soldier of Love, but wouldn't say who the artist was. Then, once demand for the single was high, certain markets would fly Osmond in and introduce him as the mystery artist of Soldier of Love.slinks away again