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"Novelty underwear, for decades the butt of jokes and the joke of butts, has, in the last two to three years, turned into a serious business, capturing a significant share of the $1.1 billion men’s knit-underwear (that is, excluding boxers) market. In all their goofy glory, briefs in bright colors, zany prints, new materials and daring cuts are undermining the classic white brief’s long-held status as king of the hill. In 2006, white’s share of the market dipped below 50 percent for the first time in decades, if not ever."
Years ago I dated a girl who wore mens tighty whities.