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"Do not put all your goods in hallow ships; leave the greater part behind, and put the lesser part on board; for it is a bad business to meet with disaster among the waves of the sea, as it is bad if you put too great a load on your waggon and break the axle, and your goods are spoiled. Observe due measure: and proportion is best in all things."
The Works of Hessiod, (ll. 678-694) - Homer
The price is probably going to hurt independents though. *sigh*