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As far back as 1967, zoologist Desmond Morris, in his ground breaking book The Naked Ape, was speculating on the evolutionary purpose of the outlandishly outsized and prominent (in comparison to other primates) human female breast, and in 2004, he followed this up with a broader (excuse the pun) examination of the female anatomy called the The Naked Woman. Morris suggests that boobs are the size and shape they are, and hairless, specifically to attract the male gaze.
I suspect Puff Daddy is just doing his bit for science.