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16 January 2007
jonmc's Not Gonna Like This The Gallery of the Absurd has a nightmare named The Rachel Ray Marketing Machine and then draws it to share with the rest of the world.
I'd never heard of her until she started showing up on all our food packaging. Now when you open our pantry, you get this fly-eye view of dozens of little smiling Rachel Rays. It's startling.
I know. I saw her on several different brands of crackers at the Key Food yesterday.
My whole Rachel crush is kind of odd, come to think of it. She's very pretty and all but she's not my usual 'type.' But I was watching Food Network and her $40 a Day show was on, and I just found myself smitten. She's really perky, but it's genuine perkiness or at least it seems that way to me. I guess I have a weird wholesome streak. Using surliness as some kind of proof of 'authenticity,' is as silly as demanding everything be non-stop happy time. Or something.
The best part of the Rachel on Crackers aisle is that it's the same picture on each box, but they photoshop different things into her hand. Mr. r and I had each other doubled over with laughter one day at the supermarket trying to outdo each other with disgusting marketing ideas for that picture.
Whether you're a fan of Rachael Ray or not, she's become a trusted brand of numbing mass consumption
I hate - HATE - this type of snarky I'm-better-than-other-people-because-the-brands-I-like-are-cooler-than-the-brands-they-like elitism, especially because it's often coming from a very classist mindset. About the worst thing I can say about Rachael Ray is that she says "EVOO Extra Virgin Olive Oil;" either the acronym is a generally known one and it doesn't need the explanation on the end, or it's not, and you might just as well skip the acronym entirely.