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27 October 2006
Paging All Creative Types In the midst of a new company and need some feedback design help with a full colour A3 2-side flyer about to go out to 4000 homes. →[More:]
I am missing something with the design, so if anyone can lend a hand diagnosing the problems, it would be greatly appreciated. The color schemes and fonts are wrong I think.
If you have any ideas, take a look at this .png file and let me know what you think. The sketchy .png quality isn't the concern, it's layout and font choice.
Needs more whitespace or a tighter font. You could probably drop most of the 'face a whole point or point and a half.
Color is too hot and monochrome. Needs something complementary from the other side of the wheel. Is the corp. ID/logo color locked to that olive? Probably, huh?
That's a bitch of a color scheme to have to try to integrate. Red/olive. Guh. Maybe bring the main copy text blocks into a dark cool gray or earthtone, go for more mixed tones (oranges perhaps) for headers or not red/hot at all.
Also could use more background color rounded box treatments to the other blocks copy. Keep the service list popped with a brighter color, consider grouping associating the different blocks of copy with their own subtle colors. (or just one color other than the service list.)
text will line up on final production. More whitespace and lighter shade of grey.
"Color too hot and monochrome" - The logo isn't locked to olive, but if you check bekkestuacomputer.no website, it's what we got so far. So I thought to create a brand, I needed to conformity from one medium to the next.
What boggles me is that I can't think of any better colour schemes (haha - iconomy, I wasn't kidding, my creativity is gone!)
Any suggestions Black8 or Loqucious, is there something more soothing I am missing? This advert will go out to a very well heeled section of Oslo. Quite frankly, I am scared shitless about fucking it up.
I'm posting small versions the pages here, just for ease of viewing. I'll leave advice about the fonts to the experts, but I might have something helpful to say about the general layout.
iconomy - thanks, seeing the small versions highlights the problems more accurately. And if you have advice about the general layout, please share or I can email separately :)
You're pushing the website but the address is way at the bottom of the page and smaller font than the rest of it. Iconomy's is better - more open - but I would shove that URL right up to the top or the middle of the page. Splash it right at the bottom of each paragraph in a swoosh of different color - as it stands it's too easy to miss.