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27 October 2006

Paging All Creative Types In the midst of a new company and need some feedback design help with a full colour A3 2-side flyer about to go out to 4000 homes. [More:]
I am missing something with the design, so if anyone can lend a hand diagnosing the problems, it would be greatly appreciated. The color schemes and fonts are wrong I think.

If you have any ideas, take a look at this .png file and let me know what you think. The sketchy .png quality isn't the concern, it's layout and font choice.
posted by funmonkey1 27 October | 16:22
don't let the dodgy foreign language stuff put you off. It's a self-explanatory small business advert.
posted by funmonkey1 27 October | 16:25
INAGA,

But I wanna be!

I'd probably use a lighter shade of gray, tho.
And can you get the text to line up better?

posted by black8 27 October | 16:46
Needs more whitespace or a tighter font. You could probably drop most of the 'face a whole point or point and a half.

Color is too hot and monochrome. Needs something complementary from the other side of the wheel. Is the corp. ID/logo color locked to that olive? Probably, huh?

That's a bitch of a color scheme to have to try to integrate. Red/olive. Guh. Maybe bring the main copy text blocks into a dark cool gray or earthtone, go for more mixed tones (oranges perhaps) for headers or not red/hot at all.

Also could use more background color rounded box treatments to the other blocks copy. Keep the service list popped with a brighter color, consider grouping associating the different blocks of copy with their own subtle colors. (or just one color other than the service list.)
posted by loquacious 27 October | 16:49
text will line up on final production. More whitespace and lighter shade of grey. "Color too hot and monochrome" - The logo isn't locked to olive, but if you check bekkestuacomputer.no website, it's what we got so far. So I thought to create a brand, I needed to conformity from one medium to the next. What boggles me is that I can't think of any better colour schemes (haha - iconomy, I wasn't kidding, my creativity is gone!) Any suggestions Black8 or Loqucious, is there something more soothing I am missing? This advert will go out to a very well heeled section of Oslo. Quite frankly, I am scared shitless about fucking it up.
posted by funmonkey1 27 October | 17:02
I'm posting small versions the pages here, just for ease of viewing. I'll leave advice about the fonts to the experts, but I might have something helpful to say about the general layout.

≡ Click to see image ≡

≡ Click to see image ≡
posted by iconomy 27 October | 17:57
iconomy - thanks, seeing the small versions highlights the problems more accurately. And if you have advice about the general layout, please share or I can email separately :)
posted by funmonkey1 27 October | 18:03
You're welcome, and I answered your email ;)
posted by iconomy 27 October | 19:26
You're pushing the website but the address is way at the bottom of the page and smaller font than the rest of it. Iconomy's is better - more open - but I would shove that URL right up to the top or the middle of the page. Splash it right at the bottom of each paragraph in a swoosh of different color - as it stands it's too easy to miss.
posted by mygothlaundry 27 October | 22:32
btw IAAGDAMG (I am a graphic designer & marketing guru) ;-)
posted by mygothlaundry 27 October | 22:33
Do YOU Take It? (NSFW NSFW NSFW DON'T SAY I DIDN'T WARN YOU) || dr who confidential

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