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That's so damn cool, but the ad designer should be working for someone other than the Evil-As-Shit Empire. Who is s/he? I'll send him/her a copy of Fast Food Nation and some other enlightenment.
Hate animals, the rainforest, the environment and the general health of people (and especially children)?
...then Ronald McDonald is YOUR MAN! ...the patron saint of obese kids hooked on happy meals everywhere.
Interesting factoids: These days cattle are often grazed on chopped down rainforest. And factory farm cows, the poor beasts, suffer like hell, while factory farms are a more significant source of greenhouse gases than SUVs. That's right, convert to vegetarianism (or TRULY ORGANIC, FREE RANGE meat), and you LITERALLY save the Earth more pollution than someone who switches from a Humvee to a hybrid Prius!
According to the sundial, it's fries o'clock, jon.
But yeah, this is a great idea being used by an evil corporation. Or at least, I *remember* it as being evil. I haven't eaten McDonalds in so long that I probably don't have the native stomach-bacteria to process McDonalds anymore.
But, I want a webcam on this billboard so I can check it out whenever I want.
What will they do as the sun gets lower, following the solstice? I assume that someone will have to change the length of the rod that the "M" is on once a week or so, or the "M" will fall off the bottom of the sign.
And I'm a heathen - I loves me a breakfast biscuit. Alas, can't get them in Canada (only muffins or bagels). Well, actually, that's probably a good thing.