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Well, I think it is the same underlying psychological mechanism as the KE. By having an expressionless face she has the "perfect expression" that stands as signifier for the projection of the viewer's associative symbology. Unfortunately everyone see PH as so vapid that it undermines the puissance of her ossified visage.
I was gonna say the same thing as sciurus, but sciurus said it much much much better. Greta Garbo effect, but. . .then she talks and stuff and it's awful.
Nicky really looks like her mum. And pmbuko, I've seen a few photographs showing her left side - I say she's prettier from the left side (younger and softer somehow).
I'm pretty sure that botox treatments have made it possible for her to have only a few facial expressions, and I assume that it's automatic by now to put her "best side" forward where there are cameras.
The gif was fun, delmoi; I decided not to allow the wav to load, so I may have missed some of the point.