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28 October 2005
Hot Autism Titles! Is this ad from Brookes Publishing Company a little ill conceived maybe?
I don't see the problem with talking about the books that way.
I think it's the red/yellow/orange color scheme and the big "HOT" that threw me. It seems like such a flamboyant way to sell books on autism. Books on NASCAR or grilling or "HOT Summer Reads!" maybe, but autism?
(One of my brothers is autistic.)
I thought it was a little odd, but not really offensive. It's a weird way to sell an Encyclopedia of Autism.
Replace "autism" with another disease/disorder and see how it strikes you:
HOT LYMPHOMA TITLES
HOT PSORIASIS TITLES
HOT POLIO TITLES
HOT IMPOTENCE TITLES
Me mind on fire, me soul on fire
Feelin’ hot hot hot
Party people, all around me
Feelin’ hot hot hot
People in the party hot hot hot
People in the party hot hot hot
They come to the party knowin what they got
They come to the party knowin what they got
I’m hot, you’re hot, he’s hot, she’s hot
I’m hot, you’re hot, he’s hot, she’s hot
REAL HOT 4x
How you feelin’? HOT HOT HOT
How you feelin’? HOT HOT HOT
How you feelin’? HOT HOT HOT
How you feelin’? HOT HOT HOT