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This kind of collective identity (which is a kind of anonymity, if you think about it) is my generation's reaction to having been spoon-fed advertising and having had identities marketed to us. We've been led to believe that to be homogenous and fit into certain characteristics is safe and desirable. Even correct. Crudely put, culture jammers represent the way people my age feel about modern society: that its images don't relate to us; that we won't or can't engage with what we've been told we should be; and that all we can do to make ourselves heard is to twist these images back on themselves.
You can probably sense here that I'm struggling to say what it is that I mean, but that's precisely because the movement, such as it is, is undefinable.
MeTa, MoTa, Fark, Slashdot, Kos, LGF, drkoop, Zombo, YetiGames, ArmageddonOrNot... they all fit...