I quoted the Tragically Hip in an interview survey today. →[More:] So I got one of those market research interviews where you get paid $50 for looking at stuff online and talking about it in a 30 minute conference call.

Marketing and advertising people can be so out there. This was about cookies.

Toward the end when they ask if there is anything you would like to add I said: 'Yes. Where do you people come from? I mean you are trying to sell cookies. Aspirational? They are cookies. I mean what happens? If I buy them I'll look like 27 year old Brad Pitt? I'll get rich? And impress my friends? If someone is really impressed by the cookies I buy then I doubt we will be hanging out a lot. And health claims? They are cookies. A cookie now and then is fine but if they are a major part of my diet they are never going to be healthy.'

Then I heard Gord Downie in my head and I quoted:
'It's not a deal, nor a test, nor a love, of something fated. It's buying cookies.'