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12 April 2013
A commercial jingle that has been running through my head for about 30 years now.
You have just renewed my determination to make a website about Earworms (I already have the domain, EarWormHole.com... just need to test out some 'ratings' plugins on WordPress to make it interactive).
I wonder how you've been getting any work done for the last 30 years.
One of the boons of not having a tv is being safe from ad men planting meme virii like that in my brain.
I found out that a nursery rhime my mother taught me when I was a toddler was originally a jingle.
From a department store that closed in 1912!!
I mentioned this anecdote to some other Dutch person. And he knew the rhyme as well.
How's that for retention.
(If there are any Dutchies here: I'm talking about the Winkel van Sinkel.)
Nowadays the highly ornamental building in the heart of the city still exists under the same name. It functions as a so called grand café (aerial photo).
When I walk by and see the name on the façade I still need to suppress the jingle dwarfs in my head from starting chanting the rhyme.
No, I guess somebody wanted to write a modern childrens song, knew the old ditty and reused the name.
Just as well because what is a young child to make of a rhyme about corsets and pommade?