MetaChat - What does this Chicago Bears ad mean?

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17 September 2012

What does this Chicago Bears ad mean? The text of the ad is "Here it's never too cold to get burned". I suspect it means that it's too cold in Chicago for our team to get burned (lose), but the way it's phrased seems to mean they get burned (lose) all the time since it's never too cold.

Please help me before this ad breaks my brain.

post by: youngergirl44 at: 15:21 | 4 comments

I think they mean that it's never too cold for the opposing team's D to get burned by Cutler and Marshall (pictured). It is pretty clunky copy, though.

posted by ufez 17 September | 16:27

Ahh... I hadn't thought about it from the opposing team's point of view. Now it makes sense. The Bears are the ones doing the burning. And it's never too cold for the opposing team to get burned. Thanks, ufez!

posted by youngergirl44 17 September | 16:48

Least I could do, given how bad you're, well, -burning- me in fantasy this week.

posted by ufez 17 September | 17:19

Well, you know what they say - In Chicago, it's never too cold to get burned.

posted by youngergirl44 17 September | 18:24

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