A segment of the 1980s tabloid show "Hard Copy" about the disappearance of Harriet Vanger, the mystery recounted in The Girl With The Dragon Tattoo.→[More:] As viral marketing goes, this is super cool and really well done. I've never read the books nor seen the Swedish movie, but this still drew me in.

(The Entertainment Weekly article is silly, though, with its "Who could have made this?" questions. Uh, I dunno, it's sure not something a major Hollywood film studio could have pulled off, that's for sure.)