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29 March 2011

Thanks, bunnies! Last week I asked for your help in taking a survey for a class and you came through beautifully. I promised I would come back with the results and an explanation of the experiment, so here they are!
Huh, the experiment was so completely not what I thought it was. How it looked to me:

1) Quiz to find out what I care about with respect to cameras

2) Three cameras that differ only in one of the ways I said I didn't care about, in my case, colour. So I picked the blue one first, because that's my favorite colour and I thought they were all identical otherwise.

3) Final two cameras, one of which was the one I selected in (2) above, and the other was recognized brand name instead of one I've never heard of, but in my least preferred colour.

I figured you were testing to see if, even though I said I didn't care about colour, that I actually chose based on that over technical differences or brand recognition. It sounds like the 3 cameras shown initially actually weren't identical apart from colour, though?
posted by FishBike 29 March | 20:35
I can't see the graphs, because they are blocked by the work filter, as is most of your site :-(

But you're welcome - glad to help.
posted by dg 29 March | 20:49
Awesome!

Yes, we are rationalizing animals. I can't remember what my theory was any more, but I do know that it was wrong. (Too many deadlines, not enough sleep).
posted by maudlin 29 March | 23:30
I would pick a bright red camera so I could find it in a hurry. Happy to help; I hope you get a good grade!
posted by theora55 30 March | 11:58
Niiiice. I should have intuited that it was specifically about priming, only because I've been thinking a lot about priming as it is used by various political and charitable groups I belong to.

But I didn't guess it was about priming, so go you!
posted by Elsa 30 March | 12:17
I didn't pick up that it was priming either. I thought it was a check on the strength of brand appeal. Interesting, thanks.
posted by bearwife 30 March | 13:28
A strangely familiar face || OMG Like dude, whoa, dude, for realz bunny.

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