But hey, it must have nutritional merit. Froot is right there in the name!!!

Is that 12 grams in each loop?

Avoid food products that make health claims. For a food product to make health claims on its package it must first have a package, so right off the bat it's more likely to be a processed food than a whole food.

Unreal!

“You’re rushing around, you’re trying to think about healthy eating for your kids and you have a choice between a doughnut and a cereal,” Dr. Kennedy said, evoking a hypothetical parent in the supermarket. “So Froot Loops is a better choice.”

Froot Loops qualifies for the label because it meets standards set by the Smart Choices Program for fiber and Vitamins A and C, and because it does not exceed limits on fat, sodium and sugar. It contains the maximum amount of sugar allowed under the program for cereals, 12 grams per serving, which in the case of Froot Loops is 41 percent of the product, measured by weight. That is more sugar than in many popular brands of cookies.

Yeah...ya know...just like most parents, on school days I'm up before 6am, making coffee and lunches and getting breakfast ready...and never have I thought.."gosh...donut or processed sugar for my 6 year old". What an obscenely false dichotomy.

She has to be getting kickbacks..nothing else makes sense.

Go to a grocery store and pick up a box of Froot Loops or Count Chocula even, and then begin comparing its nutritional information label with other cereals, particularly the 'healthy' cereals and most especially granola.

Remember, it isn't real froot -- it's just artificial froot flavor.

Oh for god's sake.

You're teaching your child that candy is food. I've tasted frootloops, and they're candy. With some fiber and vitamins added. The set of requirements is flawed.

"excellent source" No. Frootloops, despite being full of sugar, artificial dyes, and artificial flavors, have been fortified with nutrients, and therefore are less bad for your child than other options, and even provide some benefit. But they teach kids that sugary food is okay, and except for occasional desserts, it isn't. This stupidity leads to obesity and tooth decay.

Artificial dyes are really awful, too.

Like many Federal attempts to help, it has been poisoned by lobbyists.

Please, don't keep us in suspense, Ardiril. Tell us the answer!

Seriously, you aren't suggesting that Froot Loops are healthier than granola, are you? Seriously?