It probably will, but those are the kind of people that probably wouldn't be influenced by an ad against sexist comments in the first place.

(Then again, I'm all about tasteless t-shirts.
I got bitched at on a fashion comm I'm in on LJ for wearing a t-shirt that said on the front "1 in 4 people suffer from mental illness" and on the back "Check 3 of your friends. If they're okay, it's YOU!" It was from the Psych Club at Lyco. I also have a "Homophobia is so gay" shirt from the LBGT club at Lyco too. There's also a "fuck anger management" shirt with a gun on it and a "school shootings tour" shirt in my drawer somewhere. I'm not allowed to wear those at home anymore.)

That kind of thing always makes me think the people behind the ad were move interested in a cool idea (OH! So arch and ironic!) than asking if it is really an effective idea.

What arse said.

I wish you had a picture of that ad. It encompasses exactly why thou shalt not do puns or try to be clever in advertising. You just end up making shit.

That is good advice, dabitch.

Yeah. Along with what everyone else already said... Putting a lot of small text to read on a woman's chest is not actually going to promote the desired behavior.

T-shirts? Everyone knows that the real solution to all of society's ills is more songs by Sting.

nobody listens to me though, Miko.

nevermind me, I'm having a shit life

Reminded me of this other ad campaign that kind of subverted itself: this one, meant to be against statutory rape/pedophilia, but kind of off the mark in photoshopping little girls onto sexy adult female bodies.

I am very ambivalent. I think that it might plant a seed somewhere, which is good. The targeted audience would likely have a hostile reaction, but anything that can push the needle, however slightly, in the direction away from sexism and objectification are a good thing.

(I wonder if there has been anyone who, upon reading that ad, mused, aloud, "nice tits.")

not only all of the above comments, but the tag line itself is too long for a solid impact statement.

Those adverts are disturbing, Miko. And I don't think it's in the way that they intend.

I had to get reading glasses recently, so I'd probably either not notice the fine print or have to get extra close to read it. It also seems pretty presumptuous to wear a shirt that implies the wearer is, um, worth doing.

Poster [PDF] of a T-shirt with the phrase, from the Campus, Education, Awareness, Support, and Effect (CEASE) program at SUNY Fredonia. The fine print's actually not that small.

They also have a similar shirt [PDF] that says:

I WANT ACTION
When it comes to preventing violence against women.