MetaChat - AskMecha: Naming help. I need a name that conveys stability and security...

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07 October 2008

AskMecha: Naming help. I need a name that conveys stability and security... →[More:]It's a work thing, so it can't be too silly. But my co-workers keep coming with names derived from things like ice-breaking ships and Civil War-era forts. One I did like was Greenbrier (based on the hotel with the nuclear bunker underneath).

Adjectives that describe what we're naming:
Secured, stable, neutral, uncorrelated, consistent, reliable, contrarian...

Greek gods/words are mostly out because those have been pretty thoroughly picked over in my industry.

Any help?

post by: mullacc at: 14:42 | 19 comments

Windbreak

posted by brujita 07 October | 14:52

Switzerland? Until your last criterion I was going to go with "the Rock" but that one may have been taken.

Greenbrier needs to be explained (to 99%) and by itself I don't think it brings up those associations.

Hmm. John Henry?

posted by stilicho 07 October | 14:54

Greenbrier needs to be explained (to 99%) and by itself I don't think it brings up those associations.

Oh, that may be a feature, not a bug. My boss thinks that explaining the name is a clever way to segue into his talking points when meeting with investors. At no point will it be marketed for mass consumption.

posted by mullacc 07 October | 15:13

The first bank to fail last year in the UK (and which is now nationalised) is called Northern Rock, aka The Rock, FWIW...

posted by altolinguistic 07 October | 15:15

Loricalibre

posted by ethylene 07 October | 15:47

All I came up with were Palisade and Helix, but one's a fort and the other's greek.

posted by Ardiril 07 October | 17:21

Secured, stable, neutral, uncorrelated, consistent, reliable, contrarian...
I don't know about contrarian, but 'Death' pretty much fits the rest of those.

posted by Wolfdog 07 October | 17:24

bastion

posted by misteraitch 07 October | 17:28

Windbreak and Palisade are good. Though there's already a big fund called Palisade.

posted by mullacc 07 October | 17:46

This is not as easy as it may first appear.

posted by Ardiril 07 October | 18:29

Obama? (Sorry.)

posted by fluffy battle kitten 07 October | 19:00

Barricade, Old Sorrel, Traveller,

posted by divka 07 October | 19:36

Henge.

posted by Riverine 07 October | 19:46

Secured, stable, neutral, uncorrelated, consistent, reliable, contrarian...

Clearly, you should name it 'box.' Or maybe 'vault' or 'garrison' or something.

posted by box 07 October | 19:59

Ooh, how about 'bivouac'? I think I had a G.I. Joe by that name.

posted by box 07 October | 20:00

i'm calling it a Henge fund.

posted by ethylene 07 October | 20:15

I like Greenbriar, with an a

Kinney Hamilton

Aiken

Justinian

Sentinel

Willoughby

Ainsworth

Truax

Anatolian

Rowan

Homestead

Constantine

Polaris

There is a Greenbriar Equity Group

posted by nickyskye 07 October | 20:43

nickyskye: yeah, I know that firm and that was my initial objection to it. Anyway, the hotel with the bunker to which "Greenbrier" refers is The Greenbrier with an e.

I do like Sentinel though despite my aversion to military words. Ainsworth sounds good too (though I'm not sure how well the translation fits--sure sounds purdy though).

posted by mullacc 07 October | 22:07

I have a probably personal attachment to

Aztalan

and

Cahokia

both prehistoric Amerind city-structures in the Midwest. They're not connected with modern tribes in any academically rigorous way. The only problem with the first is it would be confused with Aztlan, which is something entirely different.

Or maybe a ruin is the wrong way to go entirely.

posted by stilicho 08 October | 00:22

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