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I just pulled a Vizzini there. As in, "This can't be a Rick Astley video from the 80s, because if it was, Eide would disguise it as a cool link to important news. So it must be a cool link to important news, or just a cool link of some other variety. It can't actually be a Rick Astley video, because you don't DO that. Unless it IS a Rick Astley video, cunningly disguised as a Rick Astley video. But that's impossible. It's obviously not a Rick Astley video at all!"
The Rick Re-Roll! It has been noted that both songs can be played at the same time from beginning to end with nothing going out of sync. THAT'S a formula.
I did watch the first few seconds just to confirm it was what I thought it was (I WAS RIGHT!) and what most disturbed me was a couple of instants when ol' Rollin' Rick somewhat resembled David Duchovny. THAT'S playing with my head.