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Germans laugh when I tell them there is an American beer called "Schlitz", because it means "slot" or "slit" and is sometimes used to refer to female genitalia in a crude or offensive way.
So they figured that since hipsters were dumb enough to drink PBR, they might drink another crappy old beer? Schlitz was nasty stuff, worse than Iron City.
And I want to take a minute to defend cheap beer such as PBR or, more often in my neck of the woods, Lone Star. I think that people fail to acknowledge that while there's certainly a bit of humor value in drinking these brews, the plain and simple fact is that they're cheap as hell and actually taste better than the Budweisers and Coorses that are a little more expensive. At least, I think that they do.
I mean, it's not like you see "hipsters" drinking a lot of Keystone or Red Dog. That shit's cheap and just plain nasty.
Lonestar. I was in Texas a few months ago and I'll be damned if it didn't taste much better than any Bud, Coors or Miller. My buddy Jens, who has been drinking German beer since he was born, concurred.
Schlitz in a can is fucking good -- no, scratch that, it's fucking great, the best canned beer there is (I don't count widgets you contrary fucker) -- and those who don't know this simple truth are missing out on something great. They have their reasons, but reason cannot withstand The Kiss of the Hops, Just.
I've never had a Schlitz, but have always mentally filed it with Blatz. The crazy thing is that a large portion of Milwaukee "elite" are people who made their money from Schlitz back-in-the-day.
Schlitz or Iron City was the big ongoing debate among the grownups in Pittsburgh. Rolling Rock was a shameful secret, because it only cost $3 a case, so no one wanted to get caught drinking that.
BOP, Rolling Rock isn't from Latrobe anymore, A-B bought it and brews it in Newark, NJ now. The old glass-lined tanks in Latrobe are making Sam Adams these days.
We had Leinenkugels in Richmond, IN for like 8 bucks a case (24 bottles), but then they parlayed a classic-sounding name and a national fetish for amber lagers into a higher price point for the new millenium.
Yeah, that generic beer in the white cans used to be made out at the Colt 45 brewery over by Linthicum when I was growing up.
I like Straub for a nice cheap summer beer, it's not great but it's drinkable cold and I like supporting local family owned companies. They've been brewing in the middle of nowhere in rural western PA for a hundred years. And if you visit the brewery, you can drink for free from the eternal tap
Just had a sixer of Schlitz cans last week. Schlitz, PBR, and their ilk, are pretty much perfect beers if that's what you're looking for. Most times, I'm not. When I am, it's nice to know they're around.