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17 June 2008

I just saw an ad for Chemistry.com that featured a gay couple in a supermarket making promises to eachother. Among them was a promise to 'understand your rational problem with cilantro." WTF? (awhile back there was a Dell ad that featured a guy bugging a tech support dude with questions that ended with "Do you like pancakes?"

*freaks out*
Shhh! Here, put on this tinfoil hat.
posted by deborah 17 June | 20:09
...
...
They're watching us right now
posted by muddgirl 17 June | 20:10
Uh, oh, jonmc is home sick. Watching TV. Oh jonmc please be careful. For those who have not built up great tolerance from hours of TV watching, a small exposure may prove fatal.
posted by Claudia_SF 17 June | 20:18
*head explodes*
Whoa. The reach of the Green.
posted by shane 17 June | 20:19
Blue. I meant Blue. I'm thinking of Hopkin.
posted by shane 17 June | 20:24
Claudia_SF, trust me, I've watched enough TV to be immune to just about anything. This was freaky, though.
posted by jonmc 17 June | 21:08
I seem to recall the concepts of "cilantro" and "pancakes" existing before there was an Internerd. Of course, that could just be senile dementia on my part.

I originally typed "Cilantor", which I guess would be a large Japanese robot that runs on coriander.
posted by bmarkey 17 June | 21:09
Still gay.
posted by BoringPostcards 17 June | 21:16
I feel like a n00b. I have no idea what a pancake is - except the breakfast kind that you eat with lemon and sugar or maple syrup.

I'm way too innocent, methinks.
posted by jonathanstrange 17 June | 23:52
The MR. SUB Stavros Chicken one freaked me out.
posted by arse_hat 17 June | 23:57
There are many many peeps on Metafilter that work in advertising, so yaknow, don't be freaked if they toss in an injoke somewhere - it wouldn't surprise me in the least if it actually was a Mefite that did it. Even though cilantro and pancakes existed before MF.

Every time there needs to be a name in any give ad, it's a timehonored tradition to put a real life friends name in (my name however is so weird it's only appeared in one ad where there were hundreds of names - but still!). Pampers babies - check, name them after pals. Diesel strange types with plastic faces? Check - Hello Steven Hanson!

Another fun thing we like to do is mess with the room sound. For example, in a commercial set in a busy central station, the copywriter read out some hilarious stuff over the information speakers. You couldn't really make it out in the ad, since that was placed far in the background, but we all knew he was reading out train B on platform seven is now departing to hell. Teehehehehehe.

Work is only as fun as you make it.
posted by dabitch 18 June | 03:50
dabitch: an ex works in advertising. Periodically an ad will flit across my consciousness and I think, huh, I know that joke. It must be one of Ex's. Then I look it up on the intertubes and it is!
posted by crush-onastick 18 June | 06:27
God knows I sneak visual Swedish puns into anything that I can sneak visual Swedish puns into. And this fall I was *THIS CLOSE* to getting Orkut lazer-eyes into a male perfume ad. SRSLY! it wasn't until last round of presentations that someone notice the red background line seemed coming from the models eyes in the inserted photo on the right, dammit.....

note: we don't do this when we're working on "good" ads.
posted by dabitch 18 June | 07:26
Him Name is Hopkin. || I need to attach a speedometer to the hamster wheel.

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