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Foam is notoriously hard to shoot and the "images" seen in the ad are "like no other" (drumsnare!), I gather.
I'm a bit reserved on the music bed. Didn't grab me like all oh-la-la. Don't mind a slow music bed but it should be more than just a simple piano, I think. ymmv.
I wish that I had been the chosen one to attend the Miami Shoot, alas after inviting ten bloggers (five from the UK and mainly geekblogs that are interested in gadgets and cameras) someone at Sony messed up and withdrew the european invites as those tickets would be hogged by Sony people. So fellow adcrazy-blogger Clay got to go instead of me and had a hoot watching the commercial being shot. :) I think that is cool in itself as me and Clay only actually met once, last year at caffienegoddess' wedding (which was the first time I met HER too and I was her maid of honor!). But I digress. :))