so am I! and I love love love love love love loooooooohuu-oove this campaign. so there.

I think it's a kind of Pavlovian conditioning. After you've sat through all the other ads and the trailers, once you see the Orange ad you know the movie's about to start, so you associate it with happiness.

The whole Gold Spot campaign (yeah, that's what this campaign is called because that last ad before the movies is the gold spot) really tickles me just for their ability to rope in big actrs/stars and then plain mock them. It's the dumb advertiser idiot against the real talent thing.I think we all love that, don't we? :)

It's done by Mother, London (a place I regret I didn't apply to - stooopid me, a mentor told me to go and say hi from him and I didn't because of a) not having a partner and b) just started a relationship in Amsterdam. I'm such an idiot!) The Segal one was directed by Bryan Buckley of Hungry man.

I likely did not have had a chance at Mother anyway no matter how many good words my mentor would put in for me, but I hate regretting not trying, yaknow?

* explanation - "partner" in this context means team-mate that you work with. In Lodnon they fancy hirering teams that come in pairs of one copywriter and one art director. I worked alone for seven years and lost many jobs due to "not being a team".

Shame you could do some kind of "Our Man in Havana" thing: get paid another salary for your partner who's mysteriously never in the office...

Thanks for the insider info!

I kinda did that once. In order to secure my first placement at Lowe, I had to have a partner so I got a graphic designer via a headhunter to pretend to be my partner. After a few weeks of being annoyed with the guy I told him to quit showing up. Suddenly the entire creative department of Lowe had to have a talk with me about that "not being done." It really aggrivated me since it was my portfolio alone that had secured the placement and it was my work that was selected by the creative director for possible production. That guy honestly didn't do anything but bug me and serve as a male buffer/pretend partner when other people came in our office - often saying the wrong thing and embarrasing the hell out of me. But yeah, better have a shitty partner than be a single female art director, they seemed to be saying.

Those are funny. I know people hate advertising and advertisers, but as long as they keep it clever I'm okay with it.

The Steven Segal thing was cooler than I thought it'd be, as he's mostly washed up and runs like a girl. Totally. Love to watch him do aikido, though.

dabitch has style. In spades. Fact.
Anyone who doesn't think so is quite probably fucked. Also fact.
'nuff sed.

We should make a fake guy partner for her, full fleshed in cyberspace. He just doesn't do meetings in person.

and his handle is ... dabastard?

No, Herbitch.

HA! You know, you're right on there - ethylene for the win!