Aaaaaaargh. That's terrible.

Maybe one day they'll let the Sugar Puff monster go over to the dark side, like Cheetos have done with their cheetah... (I love these ads):

one
two
three

So I have no sound at work and watched that anyway, which was scary as fuck.

Then I had to look up what crimping was and was outraged to find this line in part of the definition:

Crimping refers to a fictional type of song which usually contains no particular musical element but is instead sung acapella, does not follow any single tune and contains surreal lyrics that often make little sense.

As if acapella music has no particular musical element! "Acapella" simply means music without the accompaniment of instruments.

/rant

In other news, I'm glad I'm not the only one that finds the sodding Moon Pig adverts annoying. I couldn't decide between them and The Halifax.

Crimping refers to a fictional type of song which usually contains no particular musical element but is instead sung acapella, does not follow any single tune and contains surreal lyrics that often make little sense. - is this not rap music? *runs away*

BP - those cheetos commercials strike me as mean-spirited. The first two seem to have the protagonist take "revenge" on someone who confronts them but the third one is just plain dickishness. I do have to say I watched them without the sound on, so please tell me there's more to it than just encouraging people to be sociopaths.