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We use whichever the woman in question prefers: with most women in public life (Ms Booth, Mrs May, Miss Widdecombe) that preference is well known; if you don't know, try to find out; if that proves impossible, use Ms
Ms is permissible though ugly. Avoid it if you can. To call a woman Miss is not to imply that she is unmarried, merely that she goes by her maiden name. Married women who are known by their maiden names—eg, Aung San Suu Kyi, Benazir Bhutto, Jane Fonda—are therefore Miss, unless they have made it clear that they want to be called something else.