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They probably have one of those forms that says this:
"On the next line(s), write what you want your message to say. Please write it EXACTLY as you would like it to appear."
I used to work in a grocery store and we ALWAYS got free cakes because some frazzled soccer mom would write "Happy Birthday Dog" when the kid having the birthday was named "Doug", and the store would eat the cost (and we would eat the cake, weee!).
I do not blame Wal-Mart, as much as I dislike them.
Cmonkey, it's supposed to say "Best Wishes Suzanne, We will Miss You". Whoever wrote up the order form wanted "We Will Miss You" 'underneath', and spelled it wrong, too.
It's amazing how silly people get with cakes. At our store, we once made a "boob cake". A couple of women gave it to a friend who'd just had implants.
And once a couple came in and bought two cakes. On a large sheet cake they wanted "Best Wishes, Bob and Sue". On a tiny 8 inch cake they wanted "Blessed Anniversary To a Special Couple, Gregory and Estelle". I don't know how small they thought we could write!
See, here's what pisses me off. I got this same picture in an email today who SWORE it was a picture taken by a friend of his. I even called him to make sure.
"Dude, do you swear that this girl took this picture? Because I'm going to email the shit out of this!"
"Oh yeah," he says "Absolutely."
So I email it out, all proud of myself. Even post it on flickr.
Then, I find out it's just the meme of the day and everyone and their grandmother's already seen it.