MetaChat - Oh no WAY!

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15 October 2007

Oh no WAY! Bravia does it again. Sorry, but I like this more than the bunnies.

post by: Specklet at: 12:44 | 12 comments

There are almost no ads that I enjoy in the same way as I would actual art (that is, stuff made for its own sake, rather than being produced solely for profit and promotional purposes)... the Bravia ads are a cut above (along with some of VW's).

posted by chuckdarwin 15 October | 13:08

Holy crap that's awesome!

I love these ads.

posted by me3dia 15 October | 13:08

I don't know, I liked bunnies better than this one. I'm not sure why. I guess it's the enormous production effort behind it.

posted by Memo 15 October | 13:39

bad post (you can tell that it is), bad choice of music, and most importantly fugly "beauty shots" - in one scene the pyramid is on top of some poor persons head. Cheap.

posted by dabitch 15 October | 14:12

There's no middle ground between close-ups of thread bouncing down the sides and the 'money shot' of the coloured pyramid. I don't claim to be some CGI expert, but I think you need some link (like the camera pulling back) between the micro and the macro to maintain suspension of disbelief. Also, the swaying of the thread in the wind at the end is terribly unconvincing.

Not as good as the bouncy balls or Glasgow paint ones.

posted by matthewr 15 October | 14:18

Also, I agree with dabitch that the music is rubbish, especially in comparison with the Rossini in the paint one, which suited the visuals perfectly.

posted by matthewr 15 October | 14:20

Admittedly, I liked bunnies & the SF balls one better. I completely agree with matthewr.

posted by miss lynnster 15 October | 14:20

Bad post? Dude, it's MetaChat!

I have no sound at work, and I suppose that's a good thing. Too bad the music sucks.

And it's too bad they resorted to CGI for this one, because in their previous ads, they were doing the real thing.

I still like it, though.

posted by Specklet 15 October | 14:54

By bad post I meant bad post-production. Like matthewr points out there's no pan-out between the close-ups and the full shot, and basically the full shot is all post-production. Sorry. ;)

posted by dabitch 15 October | 15:01

Oh, whew! I thought I was going to have to put on my bunny slippers and cry.

posted by Specklet 15 October | 15:03

I like it. Good music too. Hadn't seen the bunnies before. The whole series makes teevee almost bearable.

posted by theora55 15 October | 17:01

I still love the SF version the bestest, because it was the first (so we hadn't seen it before), and because the frog suddenly jumping out was AWESOME!!!

(Also like this one, which is reminiscent of the apartment building Bravia ad, but I think well done technically and music-wise.)

posted by rob511 15 October | 22:22

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