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More awful copy on the actual Nair Pretty page. So baldly programmed.
"That means your skin is just what it should be. Pretty."
Because right now you are a fat, hairy, fugly monster and you need all the help you can get, eleven-year-old girl.
In reality, this reads to me as a desperate move by Nair. All they are about to do is repel women five years earlier than they do now. Like sensible young women throughout history, once they experience the retch-inducing odor and disturbing chemical burning sensation of this product, they, like those before them, will probably opt for other choices or let nature take its course.
There is something very cringe-inducing about this whole thing, but let me tell you, the 16 year old girls at Corona del Mar who hadn't "taken care" of their bikini line suffered far more at the hands of their peers than the ones who did. And they had to take that abuse on top of struggling with the whole remaining-human-in-a-world-that-is-determined-to-reduce-you-to-your-orifices. I wouldn't be under 25 again for all the stars in the universe.
Girls have to learn how to navigate all this "you must look like this" and "you musn't look like that" and remain human and happy. I hope to figure it out myself, but god knows, I know better (now) than to look to consumer goods--particularly cosmetics--for the answer.
Of course, I think all marketing to children and adolescents is skeevy.
Some one should sit them down and let them know: fuck the ads, that hair is there for a reason. Personally, I've noticed that my armpits feel much less clammy in humid weather when I haven't shaved them.