Brand that baby: "Madeline Dziallo, 36, a beautician and mother of two in LaGrange, Ill., turned to a consultant when naming both of her children, Ross, 3, and Natalie, eight months. That consultant, Maryanna Korwitts, a self-described nameologist based in Downers Grove, Ill., charges up to $350 for a package including three half-hour phone calls and a personalized manual describing the name's history, linguistic origins and personality traits."