"The latest gardening craze was triggered by a discovery by a 55-year-old furniture restorer, Michael Ford, on his allotment. He was always experimenting with drinks made from different plants and one day he tried an infusion from his winter-flowering heather. He said: 'The effect was almost immediate. I had to stay in my potting shed for an hour or so before I could decently walk down the street.'"

I'm reading this post, and Last.fm plays the Faint's "Erection". seriously.

I just appreciate the irony.
Pharm researches, tests then manufactures and markets product.
Gardeners infuse vodka with heather.

The knowledge was there, but war arrested it's growth.

I suppose they got Viagra into the language, but they might be losing their market to a hardy perennial.

Heh heh. He said "hardy".

And "perennial".

Heh heh.