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07 February 2007

Have you seen this commercial directed by Nicolai Fuglsig? You gotta check this out. Beautiful! No CGI!
C'mon, that frog MUST HAVE been CGI!

Cool video Specklet...I don't think I'll be looking to buy a Sony product ever again, but...still, cool video indeed.
posted by richat 07 February | 13:05
I'd love to see some behind the scenes footage and find out how they organized that and pulled it off.
posted by iconomy 07 February | 13:05
This is indeed cool. Some of the photographs they provided will make some awesome wallpaper too. Thanks specklet!
posted by WolfDaddy 07 February | 13:07
Oh, and iconomy, there's no footage, but on the download page they do provide a "how we did it" essay that was a fun quick read. Only in California! :-)
posted by WolfDaddy 07 February | 13:08
Thanks, Wolfdaddy...found it! I would love to have seen how they stopped all the balls at the end of the street.

How we did it

In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew and only one chance to get it right.

An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you'd know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

But when you get it right, you get it right. The goal at the beginning was to deliver a "really simple, visual celebration of colour". We think you'll agree the results speak for themselves.


I would love to have seen how they stopped all the balls at the end of the street.

Oh and I just finished playing FFXII last night - I think I felt the characters weren't fleshed out enough, but I did like the battle system and the graphics and the music. I couldn't really follow the plot though - it was too convoluted!
posted by iconomy 07 February | 13:26
Have you seen the paint one? It was filmed in Glasgow and, again, no CGI. That paint actually happened. The flats have recently been destroyed.
posted by TheDonF 07 February | 13:55
It's amazing watching the how to video, to see how fast those little balls were going!

posted by richat 07 February | 14:00
I want to make t-shirts that say "NO CGI", especially for well-endowed girls.
posted by Eideteker 07 February | 14:18
I want to make t-shirts that say "NO CGI", especially for well-endowed girls.

As long as people don't mistake that for Common Gateway Interface, that'd be cool...
posted by TheDonF 07 February | 14:41
richat! Thanks so much for the behind-the-scenes feature. I've long wanted to see how they did it and how fast the balls were going. I know someone had a flickr stream with some shots, but that's not the same as live footage.

Also - this is at least a triple post, but I ain't complaining. I love this ad.
posted by deborah 07 February | 15:33
HA. They stole my idea.

When I was in high school, I once played hooky with a friend and went into San Francisco for the day. First we went down to Pier 39 and played video games till we were blue in the face. It's the kind of arcade with those games that give you prize tickets. We took all our prize tickets and redeemed them for superballs (which were cheap - like 1 ticket). We each walked out of there with about 100.

Then we wandered through the city, eventually making our way to the steep and dense confines of Chinatown, where we loosed the balls at the top of a hill. They were beautiful and captured the attention of the entire street for a moment, like a dove-release or fireworks. They took on energy as they went downhill, bouncing higher and higher, scattering wider and wider. I'm sure a couple of people got a good thwack in the head along the way, but it was a beautiful moment for all.
posted by scarabic 07 February | 15:53
I love that ad. (And the Jose Gonzales music in it) But I can only imagine how much it would have sucked to have been a PA on that shoot...
posted by dersins 07 February | 16:26
Did I take a wrong turn and fall into 2005 somehow? I tease, but it is that old y'all.

Ok, lets add stuff. Here's the fantastic Tango spoof. Gotta love it. And here's the Battlefield2 trailer homage to Sony Bravia balls, my personal fave. Genius!

Also, here's what Sony Bravia did when they ran out of balls, they hired Jonathan Glazer and had a little Kubrik-envy.
posted by dabitch 07 February | 18:55
duh, TheDonFalready posted that. Oh well, here's a sneak peak clip of 'paint' which IMHO was cooler anyway.
posted by dabitch 07 February | 19:06
I want Swedish Fish! (a ramble about unrequited cravings) || Reasons to hate Abes of Maine

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