MetaChat - UPS vs. The Postal Service

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22 January 2007

UPS vs. The Postal Service So, watching the playoffs over the past couple of weekends, I've noticed this UPS ad that uses "Such Great Heights" by The Postal Service as its music. Do you think it's an intentional f*you?

post by: omiewise at: 11:26 | 6 comments

It's odd, because the band had licensed their music to the USPS for awhile. (I read about the ads before I saw them.)

Actually, maybe the USPS deal never went through. I can't remember if I ever heard any ads with their music on them or not. That might explain why they went elsewhere for the licensing moolah.

posted by BoringPostcards 22 January | 11:40

Not an eff you; more like...see how clever and current we are. I have to admit, the first time I noticed it I thought it was cute. My daughter and I recognized the song at the exact same moment and looked at each other and smiled.

posted by iconomy 22 January | 11:43

I've been thinking it's definitely at least a "neener neener!"

posted by occhiblu 22 January | 12:21

that's almost as funny as the aarp using the buzzcocks in their latest ad blitz. not quite, but almost.

posted by syntax 22 January | 14:32

I can neither confirm or deny.

posted by grabbingsand 22 January | 15:54

USPS.com still sells "Such Great Heights", which was part of the deal. I don't think using their music in ads was ever part of the deal, though.

posted by stilicho 23 January | 01:26

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