I'm all for creative advertising, but isn't this kind of thing a violation of the trade descriptions act?

Oh, it's being sold in the US. Still, there's bound to be an equivalent there. If not, I'm going to start selling "Caviar" (does not contain actual caviar, comes with a free packet of dead rats).

mmm, rats

I want to hunt and kill my own rat caviar! While drinking cynical energy beverages because I can't afford the powder version!