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How to Manufacture Reality in the Information Age
1. After the release of the .info domain, have a flash of insight and register gullible.info.
2. Brainstorm a few concepts. Settle on posting fake trivia just to see if people are so stupid as to completely ignore even the domain name of their online information sources.
3. Recruit a few college friends to submit fake facts everyday. Quickly realize through e-mail query that people are indeed so stupid as to completely ignore even the domain name of their online information sources.
4. Have one of your friends use the "random article" button on Wikipedia for inspiration when creating new facts.
5. Have him stumble across the article on counter-culture guru Timothy Leary.
6. Have your friend post a fact about how Leary claimed to have seen a new primary color he called "gendale."
6. Watch as someone updates the Leary entry on Wikipedia to add the information about the new primary color.
7. Have a lazy reporter from the Guardian use the Wikipedia entry on Leary for research on an article about an upcoming film on Leary's life.
8. Watch the folks at Wikipedia delete the information because it has no citation.
9. Watch the fact published in the Guardian.
10. Watch the fact, now with a source, go right back up on Wikipedia.