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For some reason kiwis pronounce it "knock-ia". I learned of the brand in the States and when I came back here I was some kind of freaky freak who couldn't say Nokia properly.
The first time I saw Mecha I thought "mecca? what the hell is that?" and then I realised the person was referring to this site.
I don't say mecha ever, even though I have discussed the site on occasion. The saving of one syllable hardly seems worth it. If I did say it out loud it would be mee-cha - but I won't. Ever.
When I was at a mefi meetup in London I pronouced mefi as mee-fee and got some very strange looks. Mef-fee just sounds weird to me, like something posh drunks would say to each other "Pass me the methy darling, it's so intoxicating!"
Mecha, as in mechanism, which we, as denizens of the site, are. Spofi rhymes with loafy (if "loafy" is actually a word). I cast the ostrakon at the blue a while ago so it doesn't much cross my lips, but I said it Meffy before it was lost.