MetaChat - Now with less flavour!

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30 December 2005

Now with less flavour! So two products, a mouthwash and a gum have been launched in my market (and maybe yours, I dunno), both proudly proclaiming "NOW! With Less Intense Taste!"→[More:] My current working theory is that more people are quitting smoking these days, and their newly sensitive tastebuds were shocked and awed by the old, more intense, versions.

Thoughts?

post by: Capn at: 12:58 | 14 comments

Anything that's overly zingy is unbearable for me, with mouthwash, toothpaste, and gum being the three most obvious examples. So I say hurrah hurrah to the new, less improved versions!

I did used to smoke, but my last puff was about 10 years ago.

posted by iconomy 30 December | 13:02

They're just on the lookout for lawsuits brought by the flavor-sensitive. If there is a low-flavor option available, an entrepreneurial lawyer might have trouble making a discrimination case.

posted by Hugh Janus 30 December | 13:05

I'm with iconomy. I use Tom's toothpaste and avoid gum, candy, etc. They just taste chemically to me.

But I also think they'll try and market anything.

posted by Specklet 30 December | 13:10

I think it might be due to the fact that they are better able now to hide the really medicinal, strong or bitter flavors of stuff like Listerine and certain toothpastes. But they don't want to come out and say, "Hey! We don't taste like pickled ass anymore!" So they have to use words like "less intense".

posted by LeeJay 30 December | 13:18

"pickled ass"! Hee, my crush on you grows daily, LeeJay.

posted by Frisbee Girl 30 December | 13:25

I think its funny that Doritos say "Now better tasting"...

What makes me think...we used to taste like ass but now we're okay!

posted by Lola_G 30 December | 13:30

Lola, I think of Doritos that way, actually.
They used to taste like ass.
Now, given enough food and a lack of options, I may eat one or two at a party if I have a beer to wash the taste out of my mouth with.

posted by kellydamnit 30 December | 13:38

I have a recipe I've never made involving Cool Ranch Doritos as a cornmeal breading for fried chicken. Or maybe Cool Ranch hush puppies.

posted by Hugh Janus 30 December | 13:43

Guilty pleasure: I love Cool Ranch Doritos.

posted by matildaben 30 December | 14:13

matildaben: Me too.

posted by LeeJay 30 December | 14:16

The term "Regular Flavor" on toothpaste, chips, gum et al has always intrigued me. What exactly does this particular flavor come from, the regular plant?

posted by go dog go 30 December | 16:18

Regular Flavor!!! It's people!!! Regular people!!!

posted by wendell 30 December | 16:31

Doritos taste like ass? Seriously? Then I need to eat more ass. Yum.

posted by jrossi4r 30 December | 18:55

My New Year's resolution is to live life with less intensity. I'm tossing all my bottles of tabasco and replacing them with cream of mushroom soup.

posted by Secret Life of Gravy 30 December | 20:16

← This morning, I would like to smell like || Radio b - Coincidentally 100% Walrus-Free →

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